Our new print ad linking people, creativity and technology in research

May 17, 2011 at 2:25 pm | Posted in Uncategorized | Leave a comment

Click here to see our Ambidextrous Brain ad Here at Vision Critical, Sydney we have been playing around with ways to communicate our intended positioning in the market re having technology enabled creative researchers. We launched this ad in Research news this month and when you use the QR Reader, you go to this video

love to hear any thoughts or feedback on our first idea


Making time for connections that matter

May 17, 2011 at 1:59 pm | Posted in Uncategorized | Leave a comment

One of the things that have been bothering me lately is the response that I get from everyone I meet in business (and I am guilty myself), in Government, in social surroundings, talking to my kids and their friends when i ask the question “how are you”. All i seem to get is “busy”. Everyone says busy (myself included) and it seems to get busier and busier every day, week, month and year. I feel sorry for my kids if this trend continues!

So what are we doing to retain connections that matter in our lives within all of this “busyness”?

In this month’s Research News http://bit.ly/j9jSSc
you can read about Les Winton’s amazing career in market and social research and he talks of social isolation, disconnection and despite the rise of social networking, there is growing disconnection of certain groups within Australia with “modern neighbourhoods not conducive to human communication”. Les speaks of the rise of social media driven by our deep desire for connection but that is no substitute for face to face communication. Is everyone too busy?

Just before Easter, the provocative thinker Helen Norberg-Hodge’s film, The Economics of Happiness (www.theeconomicsofhappiness.org) premiered in Australia. Norberg-Hodge is quoted as saying:

“Governments worldwide, from the left to the right of the political spectrum, are signing treaties designed to accelerate economic growth through the deregulation of global trade and finance. The so-called global village is in fact a highly volatile monoculture based not on community or connection to place but on universal consumerism. [Meanwhile]… forces from below are rooted in people’s desire to preserve the connections to family, community and nature that make life meaningful. At a fundamental level, these are movements for ‘localisation’ – for reweaving the fabric of place-based culture.”

So we are being encouraged to buy local, cut emissions, look after local farmers and manufacturers, leverage local knowledge and meanwhile we are too busy to enjoy the benefits of community connection? Will we all be too busy to reweave the place based culture spoken about above?

As professional researchers we need to be aware that the stresses on the average household right now are enormous and we need to do something really special for people to get a small amount of people’s time. Maybe we need to find ways to get more information in a less obtrusive manner using observation and other techniques.

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