My Current Thinking on the Future of Market and Social Research

February 5, 2011 at 4:30 am | Posted in Uncategorized | 1 Comment

I had the pleasure of presenting a short session in Adelaide this week at the 50th anniversary of SA Market Research Association with speakers: Bernhard Basedow, Ian McGregor and Cam Rungie.

South Australia.  After listening to 3 legends of the profession talking about what life was like in research 50 years, 30years and 20 years ago it reminded me that the more things change, the more they stay the same.

I presented this short deck on what I see as the future of research.  I think the main concern are the fine lines we will have to tread over the next short while.  The fine lines include those between marketing and research, research and public consultation, listening vs getting access, representativeness and stated vs. observed data.  Thanks to Daniel_AH, @Raypoynter, @andrisversteeg and @helenacuric for your input and help. 

Thanks to the SA State AMSRS Committee for the invite that led to me thinking about this!


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