What is post The Brand Bubble in brand equity measurement ?

May 29, 2010 at 6:41 am | Posted in Uncategorized | 1 Comment

A friend of mine, Tim Heberden (who knows heaps about Brand Equity and measurement) asked me to talk to his Master of Marketing students at Sydney Uni earlier this month. I am far from an expert in this area but I enjoyed presenting this deck with lots of help from another friend, @michaelbatistic from Amplify Innovation.

What I learnt in the process is that:

1. There is still no agreed measure of brand equity across business and each company requires unique measures
2. Consistency is key and building knowledge over time about a brand is key (a full motion movie view vs a single photo)
3. If The Brand Bubble (http://vimeo.com/2013701) does burst we may be needing to quickly agree on a measure of social media engagement and how it relates to brand behaviour

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  1. Awesome presentation Pete/Batters….took quite a lot out of this, and will be sharing it on SW 🙂


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