What airlines need to appreciate – it’s all about experience

August 25, 2011 at 4:24 am | Posted in Uncategorized | Leave a comment
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Like many others, I spend lots of time travelling, something I feel extremely lucky to do.  Last month I was lucky enough to fly between Toronto and Chicago and by chance I was introduced to Porter Airlines.  Being an ignorant Australian J, I had never heard of Porter, who I understand is a Canadian privately owned Airline who are really having a go and providing a different airline experience. 

I could not believe how pleasant it was.

1.       Purchasing the ticket online was easy and the flight was fantastic value

2.       You leave from downtown Toronto so close from work to the airport.

3.       You take a 3 minute pleasant ferry ride to the terminal

4.       You walk into the terminal and it looks like the Qantas Chairmans lounge but less stuffy. Food, drinks, lounges, fast wifi and very comfy

5.       You walk on to the plane, met by really well presented staff

6.       Once they take off, they come and give you a neat snack and offer a drink in a glass (all free of charge)

7.       They ask if you want a refill

8.       They take away the rubbish without grumbling

9.       You land at Chicago Midway, luggage appears within minutes and you are in a cab and almost in downtown Chicago quickly.

In a time when Airlines are going bust, making cuts, trying to achieve loyalty, spending $ on everything, I wonder if anyone has stopped and really tried to understand the business traveller experience.  Porter are doing an amazing job and I would bet their customer sat scores reflect this.  Everyone I spoke to after that flight told me that Porter were great.  Great experiences, leading to great word of mouth, leading to great loyalty.  Simple – right?  

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