Thank you Todd and Russel

August 25, 2011 at 6:10 am | Posted in Uncategorized | Leave a comment
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If you didn’t see the Gruen Transfer last night, you should check it out – http://www.abc.net.au/tv/gruentransfer/theshow.htm

For a while now, I have been whining about the fact that the Advertising Industry is not listening to research as its considered boring and gets in the way of creativity.  Last night my 2 favourite panelists, Todd and Russel showed me may be wrong or things are changing.  Both these guys lead major Ad Agencies in Australia and they really spoke about how valuable research can be in the marketing process, ROI, avoiding costly mistakes etc etc.  They disagreed with other panelists that started down the well worn track that research stifles creativity and just tells you what you already know. 

I thought that was great and good on you Todd Sampson and Russel Howcroft for helping the cause of those that know.  Research done correctly is a great investment and working in partnership with Ad Agencies is productive!

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