What Marketing Can Learn From Vanilla Ice
January 2, 2010 at 1:55 am | Posted in Uncategorized | 1 CommentCloser Customer Connection in Changing Times
Tighter times and quickly transforming social norms call for more creative, innovative and contemporary ways to connect with consumers. Media, NPD models and marketing development are all crying out for closer customer consultation in a cost effective and time efficient manner. Allowing people to connect with others, to learn and be entertained is changing the research landscape. It is a new method of engagement.
So what does the research profession need to do?
We need to STOP, COLLABORATE and LISTEN.
Talk with customers in context. Listen to their ideas before they get skewed. Uncover issues, focusing on how people feel. This is about building up your posse of friends, throwing awesome parties that people are happy to come to, pass the mike around and get everyone’s view and like Vanilla Ice, always always’s keep it real.
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